I started up FunPageExchange.com five years ago with the vision of creating a more effective traffic exchange for arcade and humor sites. FPE allows webmasters to buy or trade traffic without the use of annoying popups or flashy ads, as all content is promoted using text links. FPE promotes content rather than advertisements, because people are more likely to click on content links rather than advertisement links.

This month, FPE reached a milestone of having delivered a total of 50 million clickthroughs so far since inception. The current count is 50,204,617 and it grows by about 20,000 per day. FPE has almost 1,500 members. I have never done any major promoting of FPE; almost all signups are generated from word of mouth. I'm starting to wonder what kind of results could be attainable if I implemented an actual marketing plan? And more importantly, what a good marketing plan might be?

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