10 Link Exchange E-Mail Blunders You Can Easily Avoid

Every week I receive a few spammy looking link exchange request e-mails. While link exchanging is a great way to drive additional visitors to your website, there are some obvious blunders you can easily avoid by reading one of these spam e-mails. Today’s spammer provided me with not three, but ten link request faux pas. See if you can spot them all:

Dear Webmaster,

I visited your web site earlier today and just wanted to congratulate you on a well presented, and informative web site. I have a website which has content relevant to your website. I was wondering if you would like to trade links with us.

Can you please post our link information on following location or category

Following are the details for my website:

<URL redacted>

Title: Hot Vidhya Balan Wallpapres

Description:  Hot and sexy wallpapers of Bollywood  Actresses and Actors like Katrina Kaif, Aishwarya Rai, Kareena Kapoor, Deepika Padukone, Bipasha basu, Kangana Ranaut, Priyanka Chopra and many others

Your website link will be placed here with category of your choice on this URL

<URL redacted>

It will take 24 to 48 hours to get your link on our resources pages when you approve link exchange with us.

If you have already received this email, please ignore this request or if you think we are spamming your inbox please let us know and we would immediately remove you from our email list.

You know back links helps in generating more traffic to our sites as well as achieving higher search engine rankings. So if interested, you can add our link in your resources/Links/Partners pages or feel free to contact me to add your link first.

I’ll be glad to hear anything you have to offer. If you have received this e-mail before then please ignore this and accept my sincere apologies.

Kind Regards,

<name and e-mail redacted>

Did you find them all? Here they are:

1. Form Letters

It’s fine to start with an e-mail template instead of writing up an e-mail every single time you e-mail someone to exchange links. However, you should avoid making it really obvious. Keep your e-mail short and sweet, and don’t make it sound like a form letter.

2. Insincerity

If you’re going to use a template, don’t throw out cut and paste compliments. Most of us weren’t born yesterday! If you really think my website is informative and well presented, at least tell me why.

3. Lack of Relevance

Link exchanging is most useful when you’re trading links with sites that are related to yours. If the connection between your website and your potential link partner isn’t obvious, make sure to point out the connection in your e-mail.

4. Too Much Text

If you asked your neighbor for a cup of sugar, they probably wouldn’t mind. But if you asked them for an entire five pound bag of sugar they might look at you funny. The same applies in cyberspace. There’s nothing wrong with providing linking text to use for your link, but don’t try to fit every single keyword on the planet into your link!

5. Typos

Always spell check. Especially if you’re going to use a form letter! This should go without saying, but common sense isn’t always common – as seen in the e-mail above.

6. Uneven Link Equity

All of the exchanged links on my website appear on the main page of my site. If you ask for a main page link, at least offer one back. I am not interested in having my link buried on your “links” page where it will rarely be seen.

7. Lack of Consistency

It’s okay to use “we” to represent your company. Alternatively, it’s also fine to use “I” to show you’re handling this matter personally. Choose “I” or “we” and be consistent. How many people are you? Pick a number and stick to it!

8. Opting Out

Putting me on your mailing list without my permission and then asking me to opt-out is not a way to get on my good side. It’s also not going to get you a link! If you have to ask “if I already received this email” you’re obviously doing it wrong. That’s your job to keep track of, not mine.

9. Captain Obvious

Of course I know external links help with SEO. There’s no need to insult my intelligence by reminding me of this. Seeing as I have an “informative” and “well-presented” website, there’s a pretty good chance that I have a basic understanding of SEO.

10. Unrealistic Turnaround Time

This person had no problem spamming me and asking me to put a wall of irrelevant text on my website, but he won’t have my link up for 48 hours. Give me a break. This should take no more than 5 minutes to do. It’s rude to spam someone in the first place, but it’s even worse to spam them and then ask them to wait two days for you to get back to them.