A Perfect Example of How *NOT* To E-mail Your Affiliates

A week ago I signed up for a couple of CPA (cost-per-action) affiliate networks: 1st Class CPA and Max Bounty. Max Bounty has been around for a very long time and seems very professional. I received a call from the affiliate manager and she was very friendly and helpful. A few days later, I received the following e-mail from 1st Class CPA. Apparently the self-proclaimed “CPA Network Owner Extraordinaire” of 1CC feels it’s perfectly acceptable to talk down to his affiliates. This is not a very wonderful way to boost your company’s image.

What’s up everyone,
Can you believe it’s almost 2013 already? Well, at least for those of us who haven’t been lazy and are consistently trying to make as much money in this online marketing game as possible. We too have gotten a little lazy during the holiday time.

As we speed ever-faster towards the final month of 2012, all of us here at 1st Class CPA will understandably be doing a bit of end-of-year cleaning house (so to speak). What this entails, of course, will primarily consist of pruning inactive accounts and deactivating them completely. Cutting the wheat from the chaff, if you will.
Our restrictions and pay schedule have been on our web site since you signed up, regardless of whether you bothered to read them or not. So basically two things here — 1.) Every one of you agreed to these restrictions upon signing up and, thus, those not meeting the agreed upon terms either falsified their application information or just plain didn’t read anything whatsoever, and, 2.) I’m not entirely sure why we continue getting emails about payment schedules when they’re more-or-less extremely clear on our web site. You know, if you bothered to read it before bombarding me with emails. As such, we’ve simply stopped replying to them entirely — it’s just a complete and utter waste of time.
We have always went above and beyond for our affiliates — no matter what. We pay out at an extremely low threshold, as well as pay out early if the particular affiliate in questions personal/financial situation demands it. We’re understanding and we’re flexible, but we’re not pushovers — let’s get that straight out into the open and made very clear.
We do all this both as a favor and as a grand gesture that we’re primarily interested in long-term, mutually beneficial relationships with our affiliates rather than short-term, we’re-the-only-ones-who-really-benefit-monetarily ones like most other networks. Now, this does not mean we do it every single month — especially when the affiliate in question has stopped pushing traffic for whatever reason (and usually one that was never communicated with us at all). So when you make say $5k and we pay you out early, please don’t expect the same treatment when you only make $100 — it really is common sense here. We want to reward all our hard working affiliates, however, we’re not interested in bending over backwards when one can’t even meet the restrictions agreed upon signing up. After Christmas we’re gonna be going through each and every offer we have live on the network, as well as all of our currently active affiliates, and will begin doing some seriously massive cleaning up. I strongly suggest if you’re not currently meeting the minimums and wish to remain with us here at 1st Class CPA, then you hop to it.
I know I must sound like a broken record with this stuff, but I cannot stress enough how important it is for any of you who are actually interested in the unique benefits we’re offering here at 1st Class CPA — and who may have been a bit touch-and-go as of late with us specifically — to either reach out to me and identify yourself as someone who’s still interested in taking advantage of what we’re offering here or just simply start running campaigns again and let your stats speak for themselves.
Per the usual, we’ll be offering payment bump perks and other bonuses for the remainder of this year and heading forward into 2013. In addition, if you have a particular offer — whether we currently have it live on our end or not — that you know you can push a decent amount of traffic to, again, reach out to me and I’ll do everything in my power to help compensate your loyalty of running said offer with us via industry-high payout bumps. We’re not greedy here boys and girls, and you no doubt are already well aware of this.
So let’s not fall into the trap of lulling ourselves into laziness just because it’s the end of the year, and let’s finish 2012 strong — both in terms of effort and monetary benefit. Now let’s go get to work, shall we?


Really? You are berating your own affiliates for not reading the terms of agreement? Is it really necessary to use this tone toward your affiliates? Is this how you would treat a prospective client? If I was an advertiser here, I’d pull all of my campaigns immediately as well. This is easily the largest lack of professionalism I’ve ever seen in an e-mail from an advertising or affiliate network.