eBay is a fantastic way to make money cleaning up the clutter in your house or apartment. It’s a great business opportunity as there are many different markets you can potentially profit from. With these potential profits also come potential pitfalls, though. There are many aspects of selling that new sellers – and even some sellers who aren’t so new – tend to overlook or misunderstand. Since knowing is half the battle, here’s how you can avoid these 5 common eBay mistakes.
eBay Mistake #1: Sorry, No Refunds
Let’s face it, no seller wants to have to pay for a customer to ship back an item, and give them a refund. We all want to get rid of our products and be done with it. Unfortunately, that’s not how the world works. Sometimes a product will break, and sometimes a customer will simply change their mind. This is simply a cost of doing business and must be factored into the price of your product.
While it may be tempting to write “All Sales Final” in your listing, it’s futile for two reasons. Not only can your buyer can still get a refund if the item wasn’t as described, it’s a turn-off for potential buyers. Who wants to buy from a seller who is refusing from the start to offer any customer service whatsoever? If you’re going to be in business, you need to stand behind your products and offer quality service to your customers. Not only is it smart business, but it can also save you money with eBay’s Top Rated Seller discount.
eBay Mistake #2: Lack of Communication
If a customer sends you a message through eBay, it’s incredibly important that you reply to them within one day at the latest. If you wait too long to answer a purchasing question, they will take their business somewhere else. If you want too long to answer a post-purchase question, it will be reflected in your feedback profile and possibly become a deterrent to potential customers. Once again, put yourself in the buyer’s shoes. If you had a question or problem, wouldn’t you want a quick reply?
eBay Mistake #3: Missing Item Details
If you can’t be bothered to list details about the product you’re selling, you should hire a trading assistant to do the job for you. It’s important to maximize the amount of information in your item listing in order to maximize the sale price. When you fail to include important information, you leave a lot of money on the table. For instance, if you’re selling a lot of 100 books, it’s important to list the names of the books if they aren’t clear from the picture. Would you bid on an item that didn’t include important information?
eBay Mistake #4: Not Spell Checking
Your item’s title and keywords are one place where spelling is most certainly important. If you auction a $50 item and spell the name of it wrong, it’s going to be a lot harder for buyers to find, and you may only get $10 or $20 for it. You’re potentially leaving lots of money on the table if you can’t be bothered to spell check! Always make sure your customers can find you. That’s most easily done by spelling your keywords correctly and picking the correct category to list your item in.
eBay Mistake #5: That’s Not Media
Offering free shipping is a smart idea. You automatically get a 5 star detailed seller rating (DSR) for shipping cost. When it comes time to ship the item, it may be tempting to use Media Mail to save a few bucks on shipping. However, if you’re not dealing with a media mail approved item, this can seriously backfire!
Media Mail, originally called Book Rate, is a special USPS shipping method that is only usable with books, music, DVDs, maps, and a few other things. Using it for non-approved merchandise is a bad idea for several reasons: (1) Media mail is a very slow delivery method with limited tracking updates, (2) Your package may arrive with postage due for the buyer, (3) You’re basically committing mail fraud by using media mail inappropriately!