You probably learned growing up that first impressions are everything. This is something that I see several business owners forget time and time again. I’ve seen eBay sellers with poor people skills, a local eBay Trading Assistant with a profile full of negative remarks toward potential clients, and an affiliate manager who talks down to his affiliates. I don’t claim to be a business scholar, but I’ve always believed the first rule of business is the golden rule; treat others the way you’d like to be treated. So why in the world would these people scare away potential customers and clients by being a jerk?