Link building is a critical part of promoting your website. Having incoming links alerts search engines to your presence, and allows people to find your site directly through other websites. However, you don’t want just anyone linking to you, as Google can penalize you for this. While one-way links can theoretically provide more “page rank” and “link juice”, reciprocal links are usually easier to get, and still provide great benefits in the form of traffic and increased search engine exposure. Here are five tips to make the most out of reciprocal link building.
Every week I receive a few spammy looking link exchange request e-mails. While link exchanging is a great way to drive additional visitors to your website, there are some obvious blunders you can easily avoid by reading one of these spam e-mails. Today’s spammer provided me with not three, but ten link request faux pas. See if you can spot them all:
Today I received yet another cut and paste email asking to exchange links. I wouldn’t doubt that most webmasters receive at least a few of these each week. While trading links with similar websites is a great way to build traffic, there are a few faux-pas that are important to avoid while building links to your website. Perhaps the best way to explain these marketing blunders is by dissecting an e-mail I received today: