It’s easy to pile up thousands of gold as you level just by listing all your loot on the WoW auction house. But how exactly do you go about pricing your items to get the most gold? You can undercut your competition by a copper, hoping a buyer will pick your item since it’s the cheapest, but be prone to the same undercutting. You can undercut more deeply, in hopes of a quicker sale, at the cost of extra profit. Sometimes you can even buy out all the competition and reset the price of an item. Just like in chess, each situation will require its own plan of attack.
Making lots of gold on WoW’s auction house means selling lots of items, and getting the most for those items. When there’s many other sellers to compete with in the marketplace, you often need to make sure you have the best price. There is no one-size-fits-all strategy when it comes to undercutting on the WoW AH. Successful pricing via undercutting takes knowledge of both the market and the nature of item being sold.